Medical Sales Reps play a vital role in driving the success and growth of the Pharma and Healthcare industry. Irrespective of how small or big your organization is, if your medical sales reps aren’t efficient and effective, it can hamper your business way more than you can imagine. Keeping up with the evolving competition and to steer clear from the unnecessary worries, the Pharma and Healthcare industries are rapidly progressing towards automation. Mobile apps for medical sales reps in such sectors serve as the best tools to optimize the efficiency and performance of your sales reps and bring out the best in your available workforce.
Evolution of Digital Automation for Medical Sales Reps
Since the advent of digital marketing tools, the Healthcare and Pharma industries have grown in significant numbers. The utilization of mobile apps by consumers as well as medical sales reps have also increased manifold. Here are a few numbers that help showcase the journey as well as what the future holds for the industry:
- As per recent surveys, the global market of consumers using mobile apps for healthcare needs is supposed to reach approximately 100 billion USD by 2021. This is a fivefold growth from nearly 21 billion USD in 2016.
- Another research shows that in the first quarter of 2020, there were approximately 45,478 healthcare and pharma mobile apps available on the Apple App store alone.
- As per the statistics, there are a total of 3,285 healthcare apps available on Google Playstore worldwide.
- From 2014 to 2020, the global market for medical apps is expected to grow from 4.5 billion to approximately 51 billion USD.
Top Benefits of Mobile Apps for Medical Sales Reps
The numbers, as mentioned above, prove the popularity and urgency of using a mobile app for medical reps. Let us now take a look at some of the top benefits of mobile apps in the Pharma and Healthcare industry that will highlight why your business needs it right away.
Time-saving and cost-effectiveness
Using a mobile app for medical sales reps allows your employees to create and submit reporting solutions right from the field instead of running back and forth to the office. The real-time connectivity with your back-office workforce using these mobile apps offer your reps to not only keep you updated but save a lot of time and money that would otherwise be wasted in commuting.
Regular tasks and targets to meet deadlines
Mobile apps such as Preferred Time enables your pharma sales reps’ complete access to their overall work schedule as well as set daily tasks and targets, including but not limited to appointments with doctors, hospitals and pharmacists. Additionally, the exclusive video meetup facility of this app helps your business follow the norms of social distancing while continuing to grow your business. Last but not least, they also receive regular notifications and important reminders, so they never miss an appointment.
Create and manage portfolios
One of the most significant advantages of running a Healthcare and Pharma business with a mobile app facility is the ability that it brings your medical sales reps an opportunity to create their portfolio and showcase their previous work. This allows the target clients to not only filter businesses according to their requirements but also to build trust.
Given the current circumstances worldwide due to the COVID-19 pandemic, the ability to go door to door chasing sales leads from doctors, healthcare workers, and physicians are too restricted. And, even if you could make visits, chances of getting an actual appointment is rare. With virtual meeting apps such as Preferred Time, and time management hacks sending virtual meeting requests, and being notified of when an online appointment is scheduled is highly convenient.
Interestingly, the need fora mobile app for medical reps not only caters to the current pandemic situation but also extends beyond it. Industry experts claim that by 2025, the market for mobile medical apps is forecasted to grow over 11 billion USD. Apart from pharma sales reps, pharma and healthcare manufacturers, as well as medical personnel such as doctors and physicians, have started switching to such apps to connect. This shows how important it is for every medical business to create an online presence and to evolve the ways they conduct operations.