Modern technology has digitized the entire world in almost every manner. The current pharmaceutical industry is also rapidly becoming a digital world, and every sector is keen to use the latest digital technology in every possible manner. Pharmaceutical professionals such as doctors, medical sales reps, pharmacists, technicians, and others are now readily available online on different digital platforms.
According to a survey conducted by C Com Digital Marketing Agency, several pharma companies have to shift almost 35% of their operations to the digital platform. Telecommunication and virtual consultation look like the new normal in the medical sector as approx. 45% of patients are taking doctor’s help by telecommunication. And in-office visits to the doctors have dropped by 5% amid the current Covid-19 pandemic. In such a particular scenario, mobile apps have become a much-needed requirement in the pharmaceutical profession, as mobile applications are the easiest way to operate digital technology among all the techniques. These mobile apps help healthcare professionals even starting from the doctor’s prescription to making medical sales deals.
Why pharmaceutical professionals need Mobile Apps:
Online virtual sales meetings:
In the current coronavirus pandemic scenario worldwide, mobile apps for virtual sales meetings are proving handy to the pharmaceutical professional. Through these apps, medical sales reps communicate with doctors virtually, patients are taking their prescriptions online by physicians, and even patients are dealing online with their pharmacists for medicines. Everything is on sale virtually nowadays, starting from medical consultancy to purchasing and selling medical products. Mobile apps are making the virtual sales model look fantastic and easy to handle.
Global marketing and promotion tool:
Significant and substantial marketing and promotion of their products and services are the primary targets for any pharmaceutical professional. There are many mobile apps in the market that assure this goal is achieved. From a successful advertisement to a well-maintained delivery system, everything can be managed through these mobile apps. Using the right mobile app, pharma professionals can successfully achieve their designated targets with ease by promoting their product in the open global market.
A comprehensive management system:
For a pharmaceutical professional, a good mobile app can be proven as the best management system. A mobile app can manage appointments, commitments, revenue generation, product delivery time, and even job relations if adequately used.
A mobile app can also help pharma professionals to socialize online within the respective field and allows them to build and manage a large professional connection network.
Keep track of the new developed in the healthcare sector:
Technology is changing rapidly in the global style, and even the upgrades of a product are launching at a rapid pace. Tracking such new developments in the healthcare and pharmaceutical sector can be done quickly by using mobile apps. Mobile apps can be proved a compact encyclopedia of what’s new going around the world if carefully used. Many apps in the pharmaceutical industry keep track of every latest invention in society, starting from newly developed medicine to any other latest technological advancement.
Online training and assessment:
A study of C Com DMA shows that most of the pharma companies are committed to investing 5 to 10 percent of their marketing budget only on organizing webinars and online communications. This budget also includes their pharmaceutical representatives’ online training. There are some apps that not only allow the pharma professionals to train according to the current scenario but to assess their interpersonal skills and revenue generation. These apps can help a sincere professional to be the first in the line of success.
List of some essential and valuable mobile apps for different pharma professionals:
Preferred Time: Preferred Time is one of the best mobile apps that not only help doctors and medical sales reps to communicate virtually but also provides them with significant digital interaction with good flexibility, transparency, and convenience.
Medscape: Medscape is a unique mobile app that has been proven a reliable medical resource for almost every pharmaceutical professional like medical students and interns, physicians, nurses, and other healthcare professionals. At the point-of-care, it assists with all the clinical answers.
UpToDate: This app helps with different medical questions anytime. UpToDate is such an important mobile application used as an essential educational resource by colleges, authorities, and pharmaceutical professionals. It also includes a medical calculator that is mobile-optimized.
Nutricare Calculator: Nutricare calculator is specially designed for the medical professionals who work mainly in the ICU (Intensive Care Units). This app carefully analyzes a patient’s nutritional and metabolic needs, and to do so, it uses a data-based algorithm based on medical recommendations.
Lexicomp: This special mobile app summarizes drug and medicinal information for many medications. Adequately designed for healthcare professionals, Lexicomp provides detailed information about patient education materials and includes drug information such as its administration, dosing, and effects.
Pepid: Pepid is a mobile application commonly known as a clinical support app and mostly used by emergency room professionals. Using this app, a physician can diagnose relatively faster than usual based on lab reports and the patient’s symptoms.
Drug dictionary Offline: Drug dictionary is a mobile app helping medical professionals’ offline with all the information about medical drugs, including their dosages, side effects, consumption procedure, storage, precautions, etc.
Clinical Trial Companion: Specially designed for clinical professionals, this mobile app helps them to solve the four common issues of daily clinical trial engagements. These four problems manage a patient’s journal, helping in eating and resting during traveling, observing the conditions around, and appointment scheduling.
ITRIAGE: Itriage is a very precise mobile app reviewed by Harvard Medical School. The content present on this app helps the healthcare technicians to access vital medical information from the up-to-date and much precise database.
GMP Regulation References: One of the handy tools for pharmaceutical professionals worldwide that provides a summary of global cGMP altogether. It proves useful during patient safety-related decision making. It’s a good tool for GMP trainers for assuring quality and regularity.
In this 21st century, one can never turn around from technology. The latest digital transformations in the pharmaceutical sector might be among the most significant revolutions by taking the medical help and healthcare services door to door with ease. And, several Mobile Apps will undoubtedly play a major role in this entire process.